Repositioning Clarks: Heritage for a New Generation

This project explored how an established footwear brand with a strong legacy of craftsmanship could reconnect with a younger audience without losing its core identity.

What We Delivered

Working collaboratively, we translated the strategy into a cohesive cross-platform identity—including a redesigned website, packaging, posters, zine, window display, and a logo tag—reframing comfort, durability, and simplicity as contemporary lifestyle values while promoting slow consumption among younger audiences.

Website Design

The video above shows the redesigned website and how the user experience flows.

Repositioning Clarks: Heritage for a New Generation

CONTACT